Motown Museum
Time Needed: 1-2 hours
Experience Type: cultural heritage, historic landmark, museum
Known as Hitsville U.S.A., the Motown Museum preserves the birthplace of the legendary Motown Sound. Step into Studio A, where iconic artists recorded hits that defined American music. The museum keeps Motown’s cultural legacy alive for future generations.
MUST-DO CHECKLIST
- Take a Guided Tour – A one-hour guided tour is the only way to access Hitsville U.S.A. and Studio A. Public tours are paused during expansion, expected to re-open in fall 2026.
- See Motown Artifacts – Explore rare photographs, costumes, instruments, and memorabilia that trace Motown’s evolution and highlight the label’s role in shaping this popular music genre.
- Step Into Studio A – Marvel at original recording equipment and instruments. Stand where the Supremes sang “Stop! In the Name of Love” and the Funk Brothers backed countless hits.
- Shop the Museum Store – Browse exclusive Motown-themed merchandise, including apparel, music collections, and souvenirs.
- Attend Rocket Plaza Events – Join free concerts and events on summer weekends at Rocket Plaza, keeping the Motown spirit alive during the museum’s major expansion project.