Harley-Davidson Museum
Time Needed: full-day, half-day
Experience Type: American icon, offbeat & fun
The Harley-Davidson Museum celebrates more than a century of motorcycle culture, innovation, and freedom on two wheels. Explore legendary bikes, hands-on exhibits, and immersive stories that capture the history, craftsmanship, and spirit of America’s most iconic motorcycle brand.
MUST-DO CHECKLIST
- Experience Interactive Exhibits – Check out multimedia displays, legendary motorcycles, and hands-on activities that immerse you in the culture of the open road.
- Design Your Own Motorcycle – Use digital tools to customize your dream Harley with paint colors, accessories, and finishes, then share or save your one-of-a-kind creation.
- Take a Guided or Audio Tour – Explore the museum’s highlights at your own pace or dive deeper with expert-led tours full of stories and insider knowledge.
- Walk the Museum Campus – Stroll the 20-acre riverfront site featuring outdoor exhibits, park-like spaces, and scenic views that make the campus a destination in its own right.
- See the Assembly Line in Action – Head 30 minutes northwest to Menomonee Falls for a behind-the-scenes factory tour showcasing Harley-Davidson’s legendary engineering.
Itinerary Idea: Book a small group tour in an open-air, five-seat electric vehicle, visiting major landmarks and hidden gems like the Milwaukee Public Market and Villa Terrace Museum. Enjoy a relaxed, crowd-free look at the city’s history and character.
Photo Credit: Don Sniegowski/Flickr